Tuesday, 30 March 2010

Match maker, match maker, make me a match

Written to: Black Eyed Peas - Rock That Body

Wow it's been aaages since I posted!

Right, so, dating agencies and advertisements.

I have nothing against websites like match.com for getting couples together, it's all rather endearing that they have things to talk about before they meet..blah, blah blah. The key part of online dating though is that, generally, these people will be sat at home on their computer/laptop/pda logging onto the website to meet people.

Why, then, do match.com's advertisements show couples meeting in day-to-day, face-to-face situations? In the animated versions a guy stops a lift for a girl and one eventually snuggles up to a girl under her umbrella. In the most recent ones, the pair exchange flirty glances across a shop. All these suggest that the couples/dates/conquest are a 'success'.

Okay, an advert of people sitting on laptops is not exciting and match.com just want to get people together but this doesn't even advertise their product properly. They are basically saying 'you'll probably meet somebody while you're out and about, just wait'.

Which is what we are all desperately doing anyway..!